לאומי קארד - | לאומי קארד

Our team

Ron Fainaro

Ron Fainaro

CEO

Ohad Maimon

Ohad Maimon

EVP of Strategy & Business Development

Ofer Koifman

Ofer Koifman

Head of Innovation


Shira Lachmanovich

Shira Lachmanovich

Innovation Project Manager

Ayelet Avisar

Ayelet Avisar

Innovation Project Manager

Ron Fainaro

Andrey Plaksin

CTO & Director of Infrastructure

Lena Dubilier Avisar

Lena Dubilier

CDO – Chief Data Officer

Startups and strategic partners

Bumpyard Bumpyard
wizsupport wizsupport
securedtouch securedtouch
gett gett
ibm ibm
lacada lacada
smarttag smarttag
endor endor
sigmalabs sigmalabs
microsoft microsoft
carmel carmel
samsung samsung
efma efma
mastercard mastercard
unionpay unionpay
iagree iagree
visa visa

Success stories

Smartag
  • If you are an athlete or just like to keep in shape, surely you’ve been in a situation where you need to decide where to keep your wallet, on you or at home?

  • SmartTag have created the perfect solution - a wearable smart bracelet that lets you pay for anything as you go.

  • The POC and cooperation between Leumi Card and SmartTag was launched at the Tel Aviv Marathon in which 25,000 runners and customers experienced our smart bracelet. We can say that our” triple value proposition” came into play.

Pcentra
  • Almost all commuters using public transport have been in a situation where they need to hop on a bus but couldn’t find a loading station for their RAV-KAV (A smart commuting card), as those station are scarce.

  • This accessibility issue was solved by Leumi Card in collaboration with Pcentra (who already debited through us), by providing a simple and convenient technological platform for loading a Rav Kav card directly from a credit card. This cooperation led Leumi Card to winning several innovation awards.

Endor
  • Ever wondered why we human behave socially like we do? This is called Social Physics and it is a new way of understanding human behavior based on analysis of Big Data.

  • Endor based its technology on social physics to explain and predict any sort of human behavior, even when the behavior is rapidly changing and evolving.

  • Together with Leumi card a successful prediction model was created that enables leumi card to offer its customers *only relevant* value proposition. Leumi Card submitted its work with Endor to MasterCard's prestigious "StarPath" competition, where Endor was named one of the promising startups of the year and entered the exclusive MasterCard global program.

Get in touch

value@leumi-card.co.il
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